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Channel Audit
Exporting requires an honest evaluation of your strength and weaknesses.
The Channel Audit enables you to rapidly assess your export readiness before you start the trainingPACT methodology.
It's completly free and without abligation. To do the Qupact Channel Audit, click here now
Export strategy
- What to export? Do the PACT™ workshop to analyse your product portfolio. Through an extensive analysis you will determine which products to export, to each market and what their international potential is.
- Where to go? Use the Market Access Map (MAM™) to analyse the barriers to entry for each target market and come up with an achievable + optimized market entry plan.
- Channels
- Representation vs. distribution: Compare the advantages and disadvantages of these two types of channel, including your legal obligations towards them.
- Channel Strategy Pyramid™: identify your target channels/customers and articulate your demand creation and fulfilment strategies.
- Pricing
- Determine the right export price for your products for each target market.
- European Union vs. United States:
Trade legislation between the EU and the US is quite different, especially regarding resale pricing. Learn how not to expose your company legally when dealing with sales channels.
Also included:
- Offistuff Inc. A comprehensive case study to help you to complete the trainingPACT templates and workshop.